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"This collaboration is a love letter to the LGBTQ community, many of whom have been inspired by Bratz since childhood to live their truth," said designer Jimmy Paul.
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"One of the unique elements of this collaboration is that it offers adult apparel designed by Jimmy Paul which allows the Bratz fans to not only collect the limited-edition dolls, but also dress alike and celebrate this important occasion in a unique fan offering," said Gustavo Antonioni, Chief Operating Officer for Difuzed.
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Limited edition fashion tees will also be available at several retailers mid-June. An exclusive and limited-edition premium-wear JimmyPaul collection will also be available on June 1 globally on exact replicas of the dolls' looks in adult sizes, including a coat that debuted at Los Angeles Fashion Week earlier this year, '60's ringer-tees, over-the-top glitter dresses, and groovy jumpsuits. The dolls will be available for $79.99 at major online retailers. The collectible dolls come in eye-catching packaging that features colorful illustrations by Jimmy Paul and can be repurposed as a backdrop for display.
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The Bratz two-pack of dolls includes Roxxi and Nevra both decked out in full JimmyPaul apparel and accessories, ready for the Pride Rally in the Bratz fictional hometown of Stilesville. The line also draws inspiration from the '60s, a monumental time in LGBTQ history. The collection combines JimmyPaul's vibrant and bold flair with Bratz Y2K appeal. Now, for the first time ever, Roxxi and Nevra will be sold together in a monumental two-pack celebrating their relationship for Pride Month. Most recently, Roxxi and Nevra were included in the buzzworthy "Sweetheart Meygan Matchmaker" TikTok, which garnered nearly half-a-million likes. MGA and the Bratz team have continued to celebrate the relationship since its origin, integrating the girls' love story into their social content. The relationship between the two has grown over the years, and the fan community was thrilled when the duo announced they were a couple, coming out across Bratz social media as lesbian and bisexual, respectively, in June of 2020. Nevra came onto the scene a year prior and has since been commended for her glam and confident style. She is recognized as the lead singer of the iconic band and accompanying movie, album, and video game, Bratz Rock Angelz. Roxxi, nicknamed "Spice," was first introduced in 2004. "For more than 20 years, the Bratz brand has remained true to its values of inclusivity and authenticity, and the Bratz Pride x JimmyPaul collaboration speaks volumes to this commitment."īeloved Bratz characters and viral sensations, Roxxi and Nevra, embody values of self-expression, confidence, and inclusion that both the Bratz brand and the LGBTQ community stand for.
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"We are proud to announce this culturally significant collection and collaboration with Jimmy Paul and express our support for the LGBTQ community through a charitable donation to The Trevor Project," said Jasmin Larian, Bratz Creative Director and daughter of MGA Entertainment's Founder and CEO, Isaac Larian.